The analysis of market data like market trends, consumer inclinations, pricing, competing products has to be done professionally, this outcome can be processed by the market intelligence analysts to formulate the strategies and to evaluate the business progresses. The market survey can be done in 3 different ways such as paper survey, Telephonic survey and electronic survey. A paper survey is the survey taken in the form of paper that is a questionnaire form can be handover to the consumer and the feedback is taken in the same medium. The questioning and evaluation over telephonic conversation with consumers is known as telephonic survey. The survey taken in the electronic medium such as email, website etc from the consumers is popularly called as the electronic survey. It depends upon the products, services, geographical area, types of the consumers etc decides the type of survey. The questionnaire is more important than the type of survey. An experiences market intelligent can only provide with good questionnaires which leads to the best market survey.
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